Roadmapping for Strategic Navigation and Alignment

About this Session:

Roadmapping emerged in high tech sectors in the USA in the 1960s to support strategy and innovation. Subsequently the technique has been widely adopted (and adapted) around the world, in many different countries, sectors and contexts. This seminar will provide an overview of the roadmapping method, including underpinning conceptual aspects and practical considerations. It’s application to longitudinal case analysis in research will be summarised, with practical suggestions on how the approach can be usefully applied within the context of PhD research and beyond.

Guest Presenter:

Dr Robert Phaal is a Director of Research in the Department of Engineering at the University of Cambridge, where he conducts research in strategic technology and innovation management. Interests focus on industrial emergence and the development of practical management tools and visual methods for supporting technology intensive strategy and innovation. A particular focus over the past 25 years has been the roadmapping…